Customer Service Consultancy
minus the #waffle
thecxway
I launched thecxway to help businesses realise the value and competitive advantage a well thought out Customer Service proposition can deliver.
Sharing my unique take, knowledge, skills and experience gained whilst leading the Customer Service departments, and consulting for some of the largest brands in the world one conversation at a time.
20 plus years global experience with incredible brands
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![Large gray letter M on a black background]()
Matches
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![A large gray letter 'S' on a black background.]()
Selfridges
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![The image shows the word 'VERTU' in large gray letters, with 'ENGLAND' written below in smaller gray font, all on a black background.]()
Vertu
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![Text reading "NET-A-PORTER" in gray on a black background.]()
NET-A-PORTER
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![A circular logo with a stylized letter 'C' in the center on a black background.]()
Ocado
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![Recycle symbol in gray on black background.]()
Natwest
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![Black background with large gray letters 'DG' centered.]()
DigitalGenius
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![METAPACK logo in gray text with swoosh design on black background.]()
METAPACK
Some #waffle
Services
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Access specialised Customer Service expertise flexibly and on demand, no matter how small the ‘problem’ is
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Define the ‘what’ behind your ultimate Customer Service Strategy. Your playbook to running a successful call and contact centre
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Deliver the ‘how’ for your staff and customers to experience your business mission, vision and values
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Writing, producing, and sharing engaging content. Leading, pushing and reimagining the Customer Service industry
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The SaaS whisperer, working with your sales, product, support and success teams. We teach you to better align your service with what matters to the Brands you partner with, and are trying to partner with
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Match maker - well known in the Outsourcing industry, able to demystify the landscape or latest trends for both sides of the table. Full RFI / RFP walkthrough to signed contracts stage. Onboarding and go live support for smooth transitions
I spoke to 100 people in 100 days - listen in to learn more!
Sham Aziz is the founder of thecxway, a customer service consultancy. In this episode, we dive into the beginnings of his brand, the benefits of consultancies & Sham’s 100 interviews. We also discuss the rise of redundancies, brands disappearing & how department shrinks can effect companies for years to come. How important is the in-store experience in retail? When should you buy online, and when should you not? Find out more in this episode!